Logic guards against abuse by data firms

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dc.contributor.author Bellows, Scott
dc.date.accessioned 2018-05-23T07:55:22Z
dc.date.available 2018-05-23T07:55:22Z
dc.date.issued 2018-03-22
dc.identifier.uri http://erepo.usiu.ac.ke/11732/3855
dc.description A Newspaper article by Scott Bellows, an Assistant Professor in the Chandaria School of Business at USIU-Africa en_US
dc.description.abstract Kenyans are watching with displeasure this week as the significant scandal unfolds in London, Silicon Valley, and Washington,D.C. The scandal brought a sharp drop in Facebook’s share price equating to a Sh360 billion decrease in its market value in only one day. American regulators are pouncing. Facebook allowed a third party to exploit the personal data of millions of users to build psychographic profiles categorising targeted voters into neurotic introverts, religious extroverts, fair-minded liberals, or fans of the occult. Warnings from Kenya’s Daily Nation to America’s New York Times came forth this week to warn Facebook users on how to better protect their data shared with the social media behemoth. Meanwhile, British regulators are circling in on the third party British firm Cambridge Analyitca. Cambridge Analyitca was formed in 2013 by rightwing activists and donors. It proclaims to utilise data mining, data brokerage, and data analysis to formulate targeted strategic communication for elections around the world. Britain’s Channel 4 caught Cambridge Analyitca’s CEO Alexander Nix claiming on an undercover camera that their firm conducted substantial data gathering, analysis, and strategy for US President Donald Trump’s 2016 campaign to swing the election using unethical means. en_US
dc.publisher Business Daily en_US
dc.subject Society en_US
dc.title Logic guards against abuse by data firms en_US
dc.type Article en_US

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