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The Challenge of Determining a Strategic Fit in Turbulence: A Case of Meds

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dc.contributor.author Njoroge, Ruth
dc.date.accessioned 2019-10-02T08:46:44Z
dc.date.available 2019-10-02T08:46:44Z
dc.date.issued 2009
dc.identifier.uri http://erepo.usiu.ac.ke/11732/4884
dc.description A Project Report Submitted to the School of Business in Partial Fulfilment of the Requirements for the Degree of Masters in Business Administration en_US
dc.description.abstract As environmental turbulence continues to affect businesses, success and growth for many firms will come from getting a strategic fit between the levels of turbulence and the organizations strategic behaviour as these two impact on the implementation of success strategies. The general objective of this study therefore, was to determine how MEDS strategic orientation and the level of turbulence in its business environment impacts on the implementation of the growth strategies envisioned in MEDS strategic plan 2008-2012. Specifically, the study sought to determine: � The strategic orientation of MEDS and the level of turbulence in its business environment � The impact of MEDS strategic orientation and the level of turbulence in its business environment on the implementation of market expansion strategies � The Impact of MEDS strategic orientation and the level of turbulence in its business environment on the implementation of diversification strategies � The Impact of MEDS strategic orientation and the level of turbulence in its business environment on the implementation of vertical integration strategies. The study was a descriptive research study and adopted a descriptive research design. The total population for this study were all the 30 management staff in MEDS and because of the strategic nature of the issues under investigation and the fact that each manager's opinion mattered, a census was carried out on all the 30 managers. The study used the survey method to collect data and a questionnaire was used as the data collection instrument. Personal interviews were used to administer the questionnaire. The data was analyzed using percentages and frequencies. Tables and figures were used to present the data. The Study found out that there is a mismatch between the level of turbulence in MEDS' business environment and the organization's strategic behaviour. Further, the study found out that the mismatch between MEDS strategic focus and the level of turbulence in its environment was negatively impacting on the implementation of the market expansion and vertical integration strategies. However, the study found out that the mismatch between MEDS strategic focus and the level of turbulence in its business environment had no negative impact on the implementation of diversification strategies. This study concluded therefore concluded that there is a correlation between MEDS strategic focus and the level of turbulence in its business environment with the implementation of market expansion and vertical integration strategies, where the mismatch between the two was negatively impacting on the implementation of these success strategies. However, this study also concluded there was no correlation identified between the mismatch in MEDS strategic focus and the level of turbulence on the implementation of diversification strategies an indication that there may be no correlation between these variables. This study therefore recommends that further research be carried out in a wider spectrum of firms to quantify the extent to the strategic behaviour of firms and the level of turbulence in the business environment impacts on the implementation of their success strategies as this was outside the scope of this study. en_US
dc.language.iso en en_US
dc.publisher United States International University - Africa en_US
dc.subject Strategic Fit, Turbulence en_US
dc.title The Challenge of Determining a Strategic Fit in Turbulence: A Case of Meds en_US
dc.type Thesis en_US


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