Factors Affecting Growth of Clothing Retail Companies in Kenya: A Case of Jade Collections

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dc.contributor.author Ndirangu, Caroline Wanjiku
dc.date.accessioned 2020-02-06T10:31:29Z
dc.date.available 2020-02-06T10:31:29Z
dc.date.issued 2019
dc.identifier.uri http://erepo.usiu.ac.ke/11732/5360
dc.description A Research Project Report Submitted to Chandaria School of Business in Partial Fulfillment of the Requirements for the Award of the Degree Masters in Business Administration (MBA) en_US
dc.description.abstract This study sought to analyze the factors that influenced the growth of clothing retail companies in Kenya using Jade Collections as the case of the study. The study specifically analyzed the effect of competition, government policy and access to finance on growth on Jade Collections. The study was conducted using Jade Collection branches in Nairobi and Kiambu Counties totaling 4. The study employed a descriptive research design to analyze data collected from 57 Senior managers included in the study using a census sampling technique. Questionnaires were utilized in the study for data collection and integrated closed ended and likert scale questions for ease of quantification of data. Questionnaires were personally administered to the respondents to enhance a high response rate. Data collected was analyzed using SPSS 22 for Pearson’s Chi Square tests and Microsoft Excel for Descriptive statistics of means, frequency distributions and standard deviations. The study found that competition had a significant association with growth of Jade Collections. Therefore, competition from other retailers and sellers, price competition and wars amongst retailers and low customer loyalty levels influenced growth of Jade Collections in Kenya. On the other hand, the study found that government policy did not significantly influence growth of Jade Collections and other clothing retailers in Kenya. Government policies such as taxes, macroeconomic policies, regulatory framework and government purchase decisions did not support growth of clothing retailers. Nevertheless, the interest rate framework was identified as one of the few government policies that supported growth of clothing retailers. Access to finance significantly influenced growth of clothing retailers in Kenya. Despite Jade collections having a good credit record, there were bottlenecks in ease of access to capital which hampered expansion of Jade Collections into other towns, product diversification, marketing efforts, growth of profits and general marketing strategies of Jade Collections. This study concludes that competition has a significant effect on growth of clothing retail companies in Kenya. Secondly, government policy did not significantly influence growth of clothing retail companies in Kenya. Finally, there is limited access to capital by clothing retail companies in Kenya. This can be attributed to lack of diversity and specific institutions that focus on financing clothing companies. The study recommended that there is need for clothing retail companies to craft and execute strategies that enhance their growth e.g. rather than focusing on saturated markets, clothing companies can focus on specific market niches. This calls for analysis of the Porters Competitive Advantage models in the analysis of competitive advantages for clothing companies. Secondly, there is need for review of existing laws and regulations to make the market friendlier for growth of clothing companies. The government should develop an agency to support the clothing retail sector, review taxes and macroeconomic policies that enhance more growth of the industry. Finally, the industry umbrella bodies must collaborate with financial institutions to develop market need responsive products and services for the clothing retail sector. en_US
dc.language.iso en en_US
dc.publisher United States International University - Africa en_US
dc.subject Clothing Retail Companies en_US
dc.subject Kenya en_US
dc.subject Jade Collections en_US
dc.title Factors Affecting Growth of Clothing Retail Companies in Kenya: A Case of Jade Collections en_US
dc.type Thesis en_US

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